02/25/2011

Citizens Financial Group wins national TNS Choice Award

Providence, R.I. (February 25, 2011) - Citizens Financial Group, Inc. (CFG) announced it was recognized with a national TNS Choice Award from TNS, the world’s largest custom research company.

Winners of the award have shown themselves to be the preferred choice among customers by their strong performance in attracting new customers, satisfying and retaining customers, and winning a larger share of their customers' total banking business.

"We are honored to receive this award because it serves as a testament to our commitment to keep our Citizens Bank and Charter One customers at the heart of everything we do" said Ellen Alemany, Chairman and CEO of CFG and RBS Americas. "Our colleagues are truly dedicated to serving our customers’ individual banking needs through the delivery of world-class service and innovative banking solutions at every stage of our customers’ lives."

"Consumer banking success is a function of many factors including value offered, convenience provided, reputation, clarity of advertising, and quality of products" said Bob Neuhaus, TNS Global Sector Head of Financial Services. "The interplay of these factors influence consumer choices and distinguish the winners in the competitive marketplace."

Last year, CFG introduced its new brand platform Good Banking is Good Citizenship to underscore its role as a good corporate citizen and demonstrate its commitment to core values such as accountability, community, innovation and accessibility. CFG became one of the fastest growing providers of home equity loans in the country last year. It also enhanced accessibility for customers in 2010 by adding nearly 1,100 new ATMs at Sunoco A-Plus Convenience Stores and Cumberland Farms convenience store locations.

Citizens Bank and Charter One customers who have an iPhone, iPod Touch or iPad can use the bank’s mobile banking application to make transfers between established accounts and pay loans, lines of credit and credit card accounts. Customers can also use mobile banking to view balances for deposit, line of credit, loan, mortgage, and credit card accounts, as well as review account history, including outstanding authorizations and funds on hold.

The TNS Choice Award follows CFG being named second in the nation in delivering the best experience for small business customers by the ath Power 2010 Small Business Banking Study™.

About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is a $130 billion commercial bank holding company. It is headquartered in Providence, R.I., and, through its subsidiaries, has more than 1,500 branches, approximately 3,800 ATMs and approximately 21,400 employees. Its two bank subsidiaries are RBS Citizens, N.A. and Citizens Bank of Pennsylvania. They operate a 12-state branch network under the Citizens Bank brand in Connecticut, Delaware, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont, and the Charter One brand in Illinois, Michigan and Ohio. CFG has non-branch retail and commercial offices in about 40 states. CFG is owned by RBS (The Royal Bank of Scotland Group plc).