07/23/2024
Citizens Serves as Exclusive Financial Advisor to Priority LLC on its Sale to Stratus, A Portfolio Company of Vestar Capital Partners
PROVIDENCE, R.I. – Citizens M&A Advisory announced today that it served as the exclusive financial advisor to Priority LLC, a provider of commercial signage and branded environment solutions, on its sale to Stratus, a portfolio company of Vestar Capital Partners. Priority was previously a portfolio company of New York-based middle-market private equity firm Rubelmann Capital.
Founded in 1997 and headquartered in Sheboygan, WI, Priority provides signage, graphics and branded solutions to large, multi-site corporations. With more than two decades of growth, the company has expanded its reach to serve a diverse array of commercial end markets across a multi-national footprint.
Peter Rappaport, Managing Partner of Rubelmann Capital, said: “We are appreciative of the Citizens team’s efforts and unwavering support throughout the entire process. Their ability to communicate the Priority growth story, leverage a robust network of potential partners and expertly navigate transaction nuances ultimately delivered a successful deal for all parties.”
Jody Linnig, CEO of Priority, said: “The Citizens team’s demonstrated knowledge of our market and deep relationships proved vital in delivering an outstanding outcome. Through a thoughtful and competitive process, they were instrumental in helping articulate our value proposition to the market and finding the best partner for Priority.”
Ryan Sugrue, Managing Director at Citizens M&A Advisory, said: “Through our extensive M&A expertise within commercial signage and broader facility services, we were able to help Priority find a tremendous partner in Stratus that aligns well with management’s strategic vision for the business moving forward. The combined platform is poised for continued growth to further solidify its position as the category leader.”
Citizens M&A Advisory specializes in middle-market mergers and acquisitions. Citizens combines sector intelligence with a client-focused approach to realize our clients' true value. The Citizens team has more than 100 M&A professionals specializing in a range of industries across the United States. Citizens M&A Advisory is part of Citizens JMP Securities, LLC, a subsidiary of Citizens Financial Group (NYSE: CFG).
About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $219.9 billion in assets as of June 30, 2024. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a full-service customer contact center and the convenience of approximately 3,300 ATMs and approximately 1,000 branches in 14 states and the District of Columbia. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers a broad complement of financial products and solutions, including lending and leasing, deposit and treasury management services, foreign exchange, interest rate and commodity risk management solutions, as well as loan syndication, corporate finance, merger and acquisition, and debt and equity capital markets capabilities. More information is available at www.citizensbank.com or visit us on X, LinkedIn or Facebook.
