03/22/2024
Citizens Digital Butler™ Receives Celent Model Bank Award for Commercial Customer Engagement
PROVIDENCE, R.I. – Citizens has received a 2024 Model Bank Award for Commercial Customer Engagement from Celent, a global financial services research and advisory firm.
The award recognizes the bank’s rollout of Citizens Digital Butler™, a secure and personalized digital onboarding and servicing solution, including a real-time chat channel, that puts Citizens’ multi-award-winning Commercial Priority Services white-glove human servicing capability directly into a client’s pocket.
“We are passionate about innovation at Citizens, and it is a great honor to be recognized for our efforts to revolutionize and streamline the commercial client experience.” said Joanne Wyper, head of Commercial Banking Digital and Operations at Citizens. “Digital Butler represents our commitment to developing digital solutions that meet clients evolving needs and help them achieve their goals.”
Celent’s annual Model Bank Awards recognize financial institutions for their outstanding technology initiatives. Winning initiatives must demonstrate business benefits, innovation, and technology or implementation excellence.
The recognition is the latest in a series of honors for Citizens Digital Butler, which also received a 2023 Impact Award for Customer Experience from Datos Insights and a 2023 BAI Global Innovation Award last fall.
According to Patricia Hines, Head of Banking and Payments at Celent: “The Model Bank Awards recognize how banks are using technology to change the face of banking. Citizens Digital Butler is an innovative solution that demonstrates the importance of balancing high tech with high touch to radically change the commercial client experience.”
Citizens is a trusted strategic and financial advisor, consistently delivering clear and objective advice. The Citizens approach puts clients first by offering great ideas combined with thorough market knowledge and excellent execution, to help our clients enhance their business and reach their potential. For more information, please visit the Citizens website.
About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $222.0 billion in assets as of December 31, 2023. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a full-service customer contact center and the convenience of approximately 3,200 ATMs and approximately 1,100 branches in 14 states and the District of Columbia. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers a broad complement of financial products and solutions, including lending and leasing, deposit and treasury management services, foreign exchange, interest rate and commodity risk management solutions, as well as loan syndication, corporate finance, merger and acquisition, and debt and equity capital markets capabilities. More information is available at www.citizensbank.com or visit us on X (formerly Twitter), LinkedIn or Facebook.
