06/03/2018
Citizens Bank’s Foreign FiX Online Newsletter Wins Five Awards Across Three Business Communications Competitions
Citizens Bank’s Foreign FiX Online Newsletter Wins Five Awards Across Three Business Communications Competitions
Financial Communications Society, Internet Advertising Competition, American Business Awards (Stevie) recognize online newsletter
PROVIDENCE, RI — Citizens Bank’s online newsletter Foreign FiX, which focuses on the $5 trillion-a-day foreign exchange (FX) market, has recently won five awards in three different national competitions that recognize excellence in communications and content.
“The Foreign FiX is an example of the deep market insight that Citizens provides its clients,” said Tony Bedikian, whose global markets team at Citizens Bank offers solutions to help companies manage interest rate and foreign exchange risks. “Unlike other foreign exchange market newsletters, Citizens’ Foreign FiX is customizable by each individual recipient so they only receive information on those currencies relevant to them. Foreign FiX subscriptions continue to grow as our clients see the benefit of this daily FX update.”
Citizens’ Foreign FiX online newsletter won Gold in the Digital Media Apps and Tools category at the recent Financial Communications Society (FCS) Awards. Founded in 1967, FCS is the only national not-for-profit industry association for financial marketers, and counts among its members many of the largest banks, investment firms and insurers — as well as leading publications and agencies.
In addition, Citizens’ Foreign FiX won Gold at The American Business Awards (Stevie) in the Branded Utility of the Year category, which recognizes products and services created to address a marketing or business challenge.
The Stevie Awards were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. The awards are judged on several criteria: the merits of the claims to innovation, integrity, effectiveness, creativity and growth as well as the quality of the entry’s content itself. More than 3,700 nominations from organizations of all sizes and virtually every industry were submitted this year for consideration in a wide range of categories.
Citizens’ Foreign FiX also won three separate Internet Advertising Competition (IAC) Awards: Best Bank Online Newsletter, Best Financial Services Online Newsletter and Best of Show Online Newsletter.
In 1999, the Web Marketing Association created the IAC awards program to recognize outstanding online advertising in all of its various forms. The IAC Awards highlight the best online advertising in 96 industries and nine online formats. Newsletters were judged on creativity, innovation, impact, design, copywriting, use of the medium, and memorability.
Launched in January 2017, Citizens created the daily Foreign FiX in partnership with EMI Strategic Marketing and subscriptions have soared through high-impact email marketing campaigns, LinkedIn promotion and viral referrals. Citizens continues to develop customized and timely content to keep clients apprised of the latest global markets updates.
For more information, see today’s Foreign FiX or subscribe here.
About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $153.5 billion in assets as of March 31, 2018. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a 24/7 customer contact center and the convenience of approximately 3,300 ATMs and approximately 1,150 branches in 11 states in the New England, Mid-Atlantic and Midwest regions. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers corporate, institutional and not-for-profit clients a full range of wholesale banking products and services, including lending and deposits, capital markets, treasury services, foreign exchange and interest rate products, and asset finance. More information is available at www.citizensbank.com or visit us on Twitter, LinkedIn or Facebook.
