12/01/2016

Citizens Bank Adds Digital Investing Capabilities to Wealth Management Platform

Agreement with SigFig is latest strategic technology rollout

PROVIDENCE, R.I.--(BUSINESS WIRE)-- Citizens Bank announced today that it will offer digital investing capabilities for consumers through its affiliate Citizens Investment Services, as part of its growing Wealth Management platform. The service, expected to be available in early 2017, will be offered through an agreement with SigFig, a leading wealth management technology provider.

The digital investment service will integrate with Citizens’ online banking platform, and complement the tailored, advice-based services currently available from Citizens Investment Services financial consultants. The service is the latest in a continued series of digital investments that Citizens is making to ensure customers are able to do their banking and investing when it is convenient for them.

“Citizens is committed to leveraging innovative digital technologies that create better end-to-end experiences in the areas that matter most to our customers,” said Bruce Van Saun, chairman and CEO, Citizens Financial Group, Inc. “We believe our focus on continuing to thoughtfully integrate digital technologies into our overall suite of financial products and services will drive greater value for customers by providing clear information, on-demand access and even greater personalization.”

The digital investing service will provide Citizens’ customers with the ability to quickly and easily identify investment strategies that can be funded with an existing bank or brokerage account. The service represents an important part of Citizens’ strategy to deepen relationships and provide investment and retirement strategies for customers at different life stages.

“By introducing this digitally-driven platform, we are creating an investing experience that meets a wide range of client preferences and goals – from those who are just starting to invest to those who simply prefer to manage some or all of their investing with the assistance of digital,” said John Bahnken, president, Wealth Management, Citizens Bank. “The service will bring together the efficiencies of SigFig’s technology with the capabilities and insights of Citizens wealth management to deliver uniquely tailored investment strategies to each of Citizens’ client segments.”

After completing an initial online assessment to determine goals and risk tolerance, customers may choose to utilize a free investment check-up that provides an assessment of their existing investments and specific investment recommendations on their portfolio. Alternatively they can select a paid service, in which the platform directly manages investments, optimizes assets upon account opening and maintains investments over time, in line with the customer’s personalized objectives.

To learn more about Citizens Wealth Management visit the Citizens Bank website. Also follow the bank on Facebook and Twitter.

About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $147.0 billion in assets as of September 30, 2016. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. In Consumer Banking, Citizens helps its retail customers “bank better” with mobile and online banking, a 24/7 customer contact center and the convenience of approximately 3,200 ATMs and approximately 1,200 Citizens Bank branches in 11 states in the New England, Mid-Atlantic and Midwest regions. Citizens also provides wealth management, mortgage lending, auto lending, student lending and commercial banking services in select markets nationwide. In Commercial Banking, Citizens offers corporate, institutional and not-for-profit clients a full range of wholesale banking products and services including lending and deposits, capital markets, treasury services, foreign exchange and interest hedging, leasing and asset finance, specialty finance and trade finance. Citizens operates through its subsidiaries Citizens Bank, N.A. and Citizens Bank of Pennsylvania as Citizens Bank, Citizens Commercial Banking and Citizens One. Additional information about Citizens and its full line of products and services can be found at http://www.citizensbank.com

SigFig and Citizens Securities, Inc. are not affiliated.

Securities, Insurance and Investment Advisory Services are offered through Citizens Securities, Inc. otherwise referred to as Citizens Investment Services. Citizens Securities, Inc. Member FINRA, SIPC. 770 Legacy Place, MLP240, Dedham, MA 02026. (800)942-8300. Citizens Securities, Inc. is an affiliate of Citizens Bank, N.A. and Citizens Bank of Pennsylvania.

Securities and Insurance Products are:
*NOT FDIC INSURED *NOT BANK GUARANTEED *MAY LOSE VALUE *NOT A DEPOSIT *NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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Citizens Financial Group, Inc.
Media:
Lauren DiGeronimo, 781-471-1454
or
Investors:
Ellen A. Taylor, 203-900-6854

Source: Citizens Financial Group, Inc.