04/01/2015
Citizens Bank Kicks Off National Financial Literacy Month with $1 Million in Charitable Contributions and a Social Media Public Service Campaign
Effort also leverages the financial expertise of Citizens bankers,
who will volunteer with local nonprofits to teach consumers how to
manage their money including savings and investments for retirement and
other life events
PROVIDENCE, R.I.--(BUSINESS WIRE)--
As consumers continue to express the need for help with their finances –
only 18 percent of workers1 expect to be able to afford a
comfortable retirement – Citizens Bank today marks the start of National
Financial Literacy Month with the 2015 launch of its multi-faceted
financial education program, Citizens Helping Citizens Manage Money.
Leveraging the financial expertise of its bankers and its partnerships
with local nonprofits focused on financial education, the Citizens
Helping Citizens Manage Money program this year includes $1 million
in donations to 72 nonprofits and volunteer outreach by Citizens
colleagues. Citizens also is undertaking a social media public service
campaign, “Get Fin Lit Fit,” that will share financial tips on Facebook
and Twitter
for the duration of National Financial Literacy Month. By the end of
2015, Citizens Helping Citizens Manage Money is expected to
improve the financial acumen of more than 100,000 Americans.
“Whether they want to better understand how direct deposit works or to
be more confident they are properly managing their savings and
investments for retirement, Citizens Bank customers ask us for our help
and advice every day,” said Brad Conner, Vice Chairman and Head of
Consumer Banking. “With Citizens Helping Citizens Manage Money,
we are extending our financial expertise and support to the broader
communities that we serve to help others improve their financial acumen,
too.”
For additional information on Citizens Helping Citizens Manage Money as
well as practical financial tips, calculators and other tools to help
consumers, visit Citizens’
website.
Citizens Helping Citizens Manage Money is part of the bank’s
broader Citizens Helping Citizens program, which addresses five
key areas: hunger, housing, economic development, financial education
and volunteerism.
About Citizens Financial Group, Inc.
Citizens Financial Group Inc. is one of the nation’s oldest and largest
financial institutions, with $132.9 billion in assets as of December 31,
2014. Headquartered in Providence, Rhode Island, the company offers a
broad range of retail and commercial banking products and services to
individuals, small businesses, middle-market companies, large
corporations and institutions. Consumer Banking helps its retail
customers “bank better” with mobile and online banking, a 24/7 customer
contact center and the convenience of approximately 3,200 ATMs and
approximately 1,200 Citizens Bank and Charter One branches in 11 states
in the New England, Mid-Atlantic and Midwest regions. Citizens also
provides mortgage lending, auto lending, student lending and commercial
banking services in selective markets nationwide. Citizens Commercial
Banking offers corporate, institutional and not-for-profit clients a
full range of wholesale banking products and services including lending
and deposits, capital markets, treasury services, foreign exchange and
interest hedging, leasing and asset finance, specialty finance and trade
finance. Citizens operates via subsidiaries Citizens Bank, N.A., and
Citizens Bank of Pennsylvania. Additional information about Citizens and
its full line of products and services can be found at www.citizensbank.com.
CFG-CORP
CFG-CMTY
CFG-CNS
12014 Retirement Confidence Survey, Employee Benefit
Research Institute and Greenwald & Associates. http://www.ebri.org/pdf/surveys/rcs/2014/RCS14.FS-1.Conf.Final.pdf
Citizens Financial Group Inc.
Lauren DiGeronimo, 781-471-1454
[email protected]
Source: Citizens Financial Group, Inc.
